News and Notes from the world of MCM-COM
categories: Brenlo, JWood Creative
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Auditory Relation:   Pearl Jam – Rearview Mirror (Greatest Hits)

Duration: End of March / Early April

Location: http://www.brenlo.ca

What We Did: Took the existing consumer site and added the ability to pull gallery images, stock listings, and download catalogues from a database.  Also built a user registration and login system to facilitate better customer relationship management for catalogue downloads. 

We also build an administration portal that allows Brenlo Admins to print reports / upload new gallery images and catalogues, and edit current stock listings for rough lumber stock listings.

We were approached by Judy Wood from JWood Creative Consulting in March to help her with the back end development and aide in programming for the updated Brenlo.ca website.  Brenlo is a custom wood moulding company that provides wood products for the commercial and residential builder, architects and designers.

Judy Wood has had a long relationship with Brenlo and handles all their marketing and promotion functions but she required a company like ours to help her architect and produce the database, admin portal and wire up their consumer flash site to utilize these new systems.  We were more than happy to help out and the end result is an easy to maintain consumer website and an admin portal that allows the Brenlo sales team to print reports of registered users and the catalogues they downloaded.  This provides the sales team with some much needed information on their customers and what they are looking for.

Example of the report
above is an example of the report viewewd from the web- ability to export to PDF or Excel is illustrated.
 

The portal is built in ASP.NET using AJAX, it relies on a SQL Server 2005 database and the front end site is Flash (Actionscript 2.0) with several class files and that is wrapped in an ASP.NET website that serves up xml based datasets from the database. 

Check it out at http://www.brenlo.ca

 

Xmarks Website

Xmarks Website

Auditory Relation:   Bloc Party – Silent Alarm (Japan Bonus Tracks)

Duration: The month of February (pretty much)

Location : http://www.xmarks.ca

What We Did: Built the 80 separate flash movies, wrote the 1000 or so lines of code, built the ASP.NET wrapper site that manages enquiries and downloads, and we also are hosting the site at our Tier 1 data center. 

We were approached by David Saltmarche in late January 2009.  He showed up at our door with literally 500 megabytes of 150dpi Photoshop files in “perfect register” as he likes to say.   We invited him in, he met the dogs and 2 hours later the Xmarks idea was conveyed to us. 

From I think about the second PSD we looked at we knew that we wanted this project.  The visual details alone were enough to get our juices flowing.  Not to mention the fact that this man, this classically trained artist, had already provided us with better quality assets than most of the art directors running major agencies can even offer.

So, about a month later, and after listening (almost exclusively) to Bloc Party’s Silent Alarm album about 100 times – out popped the Xmarks.ca site. 

The site itself showcases the collection of David Saltmarches’ Xmarks which are a collection of ingenuously assembled 4 or 16 panel images taken of natural occurring X formations in Northern Ontario islands.  But – like the art itself – the site is so much more than pretty pictures.   Cruise the different areas of the site to understand what we mean.  From Xmarks as Object – a visual representation of the assembly and components that come with each Xmark, to the “As Installed” section – where you can see these “objects du art” installed in inspiring and thought provoking situations.  Then off to “The Marks” where you can go through all 48 unique images, see them up close, and of course – reserve your spot for limited edition numbering and enquire about the Xmarks. 

Truly a unique and interesting site created for a very unique and interesting artist.

 

Check it out at http://www.xmarks.ca and Enjoy.